| 1949 Wilfred Pickles |
| 1950 George Formby |
| 1951 Jack Train |
| 1952 Janette Scott |
| 1953 The Lyon Family 1954 Jean Kent |
| 1955 Roland Emmett |
| 1956 The Archers 1957 Derek Ibbotson |
| 1958 Sir Bernard and Lady Docker |
| 1959 Ingemar Johansscn |
| 1960 Albert Modley |
| 1961 Stirling Moss |
| 1962 Steptoe and Son |
| 1963 Mr Acker Bilk |
| 1964 Jimmy Savile |
| 1965 Roger Moore |
| 1966 Stratford Johns |
| 1967 Bill Simpson and Andrew Cruickshank |
| 1968 Simon Dcc |
| 1969 Morecambe and Wise |
| 1970 Bruce Forsyth |
| 1971 Patrick Allen |
| 1972 "The Goodies" |
| 1973 Ronnie Corbett |
| 1974 Michael Parkinson and the Wombles |
| 1975 Morecambe and Wise |
| 1976 Pete Murray |
| 1977 The Liver Birds |
| 1978 Bill Maynard |
| 1979 Angela Rippon |
| 1980 Isla St. Clair |
| 1981 John Noakes |
| 1982 Frankie Vaughan |
| 1983 Gloria Hunniford |
| 1984 Debbie Greenwood |
| 1985 Henry Wilks and Amos Brearly |
| 1986 Rod Hull and Emu |
| 1987 Anita Dobson |
| 1988 Eddie Edwards |
| 1989 Bruce Grobbelar |
| 1990 Jack and Vera Duckworth |
| 1991 Thora Hird and Helen Worth |
| 1992 Richie Richardson |
| 1993 Noel Edmonds and Mr Blobby |
| 1994 Noel Edmonds |
| 1995 Andi Peters and Emma Forbes |
| 1996 Reg Holdsworth |
